These types of promotions have
a number of forms but mostly you will be involved as a publisher. As a
publisher you you will earn your commission when a visitor to your site follows
a link on your site to another site and then purchase something. Other kind is
where you earn money when a visitor to your site or blog takes some action.
Those actions could be something like: Leave their email, download and install
some software, complete a survey, fill out a form etc.
When a visitor to your site
buys something or takes action that earns you commission is called a
conversion. There are number of ways to track conversions. One way of tracking
conversions is when you as a publisher use a link with a code that is unique to you and this code makes
possible to the advertiser to keep track where do conversions come from, which
is usually done by so called cookies.
Other way of tracking conversions is when through a coupon code. The
advertiser gives a publisher a coupon code that helps track conversions. This
coupon code is used by the readers of your blog when they purchase stuff or
take some action.
Lets take for example you
become affiliate with someone selling a digital product like an ebook about
whatever. You are given a coupon code and you start promoting the ebook.. When
the visitors to your site or blog purchase the ebook through a link on your
site the use the coupon code and you earn commission for the sale.
Affiliate marketing is preferred by both the
advertisers and the publisher, each from their own stand point. Advertisers
like it because affiliate marketing helps them save money on advertising. This
they only get to pay the publishers when
a sale is made. Although the advertisers make less money per sale in the
end they earn more money because they sell more products through affiliate
marketing than they would sell by themselves
6 comments:
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