When building the website yourself first thing to do is buy a domain name that is easy to remember, stands out from the rest and is related to what ever it is that you offer on your site. You should choose .com .net or .org domain name for your site. After you register a domain name you need to design our website. Your site should give the visitor what they are looking for and make it both visually attractive and informative so they will come back in the future. You could also offer to redesign your website for extra fee if the potential buyer wants it. This will help you negotiate a better price.
At this point you are probably asking yourself who are my potential customers? Your potential buyers are both individuals and companies looking for established website with traffic which will help them in achieving their objective. Affiliate marketers looking for niche websites with targeted visitors interested in things they are offering. Companies interested increasing their business by including more websites in their portfolio. If you have an established website there is always plenty of buyers interested in buying on website marketplaces like Flippa.com.
Before you put up your website for sale there are certain conditions that need to be met in order to reach a decent price. The most important thing that potential buyers will look into is how your website ranks in major search engines. Another think they will look into is the number of back links that are coming into your website. The buyers will more likely improve the website to their needs but that doesn't mean that they will not want from the the website to be nice looking and regularly updated from the start.
Selling websites can be very profitable business, but it is not a simple and easy. Buying and selling websites is an art and it takes certain skill and experience to make it work, so make sure to educate yourself and learn all there is to know about this type of business.